It's covered and promoted. I never used to notice it for the "Friday after Thansgiving" shopping free-for-all.
But somewhere over the past decade or so, it's become a stock, expected "big story". So now you get the news footage of idiots bundled up in 11° F Wal-Mart and Best Buy parking lots at 4:00am Friday morning (most still in a tryptophan stupor that has disabled their clue-having response mechanism) in preparation for trampling, rib-kicking and ball-stepping their fellow man to they can get a DVD player for $3.83 or whatever.
That and early, Thursday midnight movie releases...we can't wait for anything anymore, can we?
