Quote:
Originally Posted by Frank777
Yes, the drop in Twitter ad revenue is well known. Hence the search for new streams.
Musk has said that Carlson doesn't have any special 'deal' with Twitter, just the regular Creator stuff. The problem for me with Carlson's Fox show was always too much advertising, so I doubt he'll have a big problem selling ads.
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If Carlson started using Twitter's private subscriptions feature at the public terms, Twitter would take a 20% of the subscription price after app store fees. Given the ARPU of a American Twitter user (pre-acquisition) was $36, Carlson would have to charge about $230 for this to work out financially for Twitter.
Carlson averaged 3.5 million viewers. If every single one of them subscribed, that's $122 million.
But how many
other users would leave as a result? And how many advertisers will balk at their brand showing up next to his content? Both of those combined could very easily outweigh $122 million in new revenue.
Carlson does have trouble selling ads. That's known.
Again, I don't see how Elon can make the math work here.