Quote:
Originally Posted by PB PM
Kind of what I was thinking earlier on in other threads on the subject. AR would be great for architects, landscape design, engineering, and such. That’s fine for industrial use, but I cannot see that being Apples target. Apple is a consumer electronics company after all.
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Every major new product starts out as a luxury item and trickles down into the consumer space. When the iPhone launched, it was several times more expensive than the median phone. It did way more than the price bump indicated, however, and that was the value proposition.
Based on units sold, VR is still effectively an untapped market, and AR is barely a rounding error in the consumer space. The entire global XR (AR + VR + MR) market was still under 9 million units in 2022 (
https://www.idc.com/promo/arvr).
That's two weeks of iPhones.
And that *includes* the enterprise space with the insanely high priced systems that this could in theory mop the floor with on both performance *and* price. (Hard to believe Apple could be the one to undercut, innit?)
The XR market is still anybody's ballgame at this point.