[Yikes!]

My guess is that Apple will pitch/position this initial headset product almost as if it’s the ultimate Apple Pro Display XDR. If the specs of this pan out, and the rumored price, this would be an interesting tactic for Apple to use as $3k for the worlds most advanced 8k “display” is not unreasonable. Think using a Mac and having multiple 8k workspaces to view.

I think where Apple will go beyond is that it’s really a computer itself and so you could be flying and watching an immersive NBA Finals game on this thing or you could be editing Final Cut Pro timelines and virtually “touching” the screen with hand gestures as if you were using a giant iPad. Why use a small 6” iPhone on a plane when you can put a pair of these on and replicate a home office experience or a killer home entertainment experience?

The rumored name even kind of fits in with Apple’s Display naming conventions.