Thread: iPhone 13
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psmith2.0
Mr. Vieira
 
Join Date: May 2004
Location: Tennessee
 
2021-09-10, 09:51

That's the thing too...with this stuff pre-filmed/in-house (and not hinging on an audience to be present, seal-clapping and "woooo!"-ing the entire time), they can have as many events as they want since they're not having to deal with the logistics of hosting dozens (hundreds?) of tech press dorks, showing them a good time, setting up display/demo areas and making sure they've got stuff to snack/sip on for the morning.

Probably easier to just mail the John Grubers, Jenna Sterns and Rene Ritchies of the world a new MacBook Pro, give them the NDA/embargo guidelines and access to some Apple PR personnel for any questions or needed soundbites in their upcoming articles/videos.

This way, all these pre-filmed unveilings, has to be so much easier/less stressful than those big "live on stage" events, where something could go wrong and mar an unveiling/demo (because you know that's all the non-tech, mainstream press would focus on at this point). We love to see the big guys stumble and struggle, so if a new iPhone or watch (or MacBook Pro) somehow shit the bed during a live, on-stage unveiling or demo, that could really throw a blanket on things.

I don't blame them - COVID or not - from doing these things the way they've been doing them the past year or so. Way more control, endless re-takes as needed, handing it off to others in a more seamless, interesting way, having people talking/presenting from different, interesting locations (the spaceship roof, a cool-looking hallway, atrium, underground secret lab, outside gardens, etc.), the opportunity for cool world-building/transitions (putting whales in their outdoor water features).
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