Originally Posted by Robo
There's talk that the optics would have been better if Apple partnered with an established art book publisher to put this out, so it wouldn't look like Apple was selling their sheep $300 ads.
That right there. Apple is already seen as hopelessly snobby and elitist; this makes it look like they are selling it right alongside iPads and MacBooks (which they are, sort of).
I mean, you are right. They're a company with a very heavy focus on design and they can do whatever they want. It's silly to really go after them for doing this - after all, most people who heavily criticize Apple are just looking for a reason to.
That doesn't make it any less ridiculous of a product. I'm sure the quality of the book is outstanding.