Stores that are doing a midnight release are doing them Thursday night going into Friday. I've heard some GameStops are actually starting sales at 9 pm on Thursday night, as are some Best Buys I guess.
At [undisclosed red circle retailer] we aren't doing either, just opening as normal on Friday morning, when it will be available immediately.
and i guess i've known it all along / the truth is, you have to be soft to be strong
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