Hey y'all my rather brilliant contribution a few lines up is facing the risk of being overlooked, while it puts the hype pretty sensibly into perspective!
As for the rest, I agree totally with Brad. Though I think Apple's DRM is not restrictive at all and exists mostly to help negotiators of media companies convince their bosses that Apple can be trusted. Those bosses are 50 years old and up until 3 yrs ago they never touched a computer. All they saw was a system they didn't understand where people stole their trade. It takes a concept like DRM to get them over the bridge, but after 10 more years the world will be DRM free, hopefully.