"Tall" and "Short" aren't Italian.
Though my favorite coffee shop ever was proud of their down-to-Earth attitude -- they had a hand-painted sign that read "We call a spade a spade and a small a small.". (Like Starbucks, their "small" correlated to a 12oz "tall," despite the presence of an 8oz "short" nobody knows about). Sadly, that places closed, a while back...
I agree that maybe Capella should mention the "popular demand" for a third size, which could be more profitable. But at the same time, I'm not sure Capella has the authority to, um, *introduce a new product line,* nor do I see the need to take out all my apparent gripes with the latté-sipping élite on her. But hey. That's what Ignore lists are for