chucker, exactly. That's how I am at this point. All the really big, major "OMG, they can do this?!" stuff has been done, so now it's just solid, steady improvements, year after year. Some big and cool, some barely noticeable. But each year is a better, smarter and more capable iPhone. The iPhone in 2021 isn't like it was in 2007 (or even 2010-2011), so yeah...just the natural way things play out (and how they're covered/presented by others).
The hysteria has settled down.
It happened with the iMac and iPod, so nothing is immune from being "old hat"/commonplace (but that doesn't automatically translate into worthless or lame, mind you). Just means "it's arrived, and is its own thing".