[Messiahtosh]

Jesus Christ Paul! Do you realize that Apple does do a ton of advertising and that the only reason the platform still does exist is because the job Apple is doing is extremely effective. Take a look at how many times Apple's name is mentioned int he news, even if the news is about the iPod, the name Apple is always being talked up...and positively.

There are commercials, Apple Stores, billboards, magazine and print ads, cover stories in major news publications, and mail inserts too. What else could they do, that they arent doing?

The iPod is a smashing success, because of the product's merit but also because Apple's marketing budget for the iPod is massive.

Don't think that Apple isnt doing anything, just because not everyone has a Mac. I think it has more to do with unchangeable mind-sets, financial issues, and an overall "who cares" attitude about technology and computers in general, that the general population has.

The Mac faithful love technology, the cutting edge and everything that IS innovation, that's why there will always be a Mac platform...because there will always be people like us.

Now, I would love it if Apple could sell more computers, and the market share figure would rise, and more people would be freed from Windows-but Apple can't hold everyone's hand. Some people wil be swayed by the ads, some will seek out alternatives, and some will be shown the solution by a friend or co-worker...others will just never get it...no matter what.

Apple understands this.