Apple vs. Google is the new Apple vs. Microsoft is the new Apple vs. IBM. Notice a pattern? For being the perpetual underdog, Apple seems to last.
Few would argue that Apple is an underdog today. Not in the sectors that matter. Microsoft, however, seems primed for a rough decade. They won't go extinct, but...well, IBM is hardly relevant to consumer technology any more, either.
I think Google "gets" some things that Microsoft never understood. And they have an ace up their sleeves, which is "free." But I think Apple will still profitably provide a better experience to all but the most unwilling to pay for it. And those aren't people cares about, anyway.