It just looks to me like there's no thought to it, and it's a basic "stock" site layout kit with whatever tabs and tools you want turned on that you can change the colors of and you bought online for the low low price of $14.95.
It's a nice idea, but it doesn't pull me in visually or give me any indication why it's up in the first place. "Video Sharing Community" is pretty broad. Maybe a description/mission statement would be appropriate?
So it goes.
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