I do: low starting price, 7 day auction. The rationale being that although no-one bids for the first few days, they do notice it and watch it. I still can't decide about Buy It Nows.
The other key factors are:
A good, slightly chatty description. Not a copy and paste of the manufacturers site info. People like to think they're buying from a human being.
Finish the auction on a Saturday or Sunday evening, either at 7pm or 11.30pm if it's technology.
A real photo of the real thing. Not a lift from the manufacturers site.
Offer to do cash on collection. Hardly anyone will take you up on it, but it makes you look trustworthy.
Back when I was not entirely employed, I made a fair bit of money buying laptops that had not followed the above advice for cheap (mainly ones that finished in the middle of the night) and then reselling them according to the above. I was making a good 20-40% on them.
HTH
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