I'm with 709. "Mobile Me" doesn't have to mean "cell phone" any more than it does/doesn't anything else.
It could be any of several things, Ireland. iPod-related, something to do with laptops, or some sort of iSync-related process or feature, etc.
You REALLY think this is something Apple wants to get into, and that the demand for this is "through the roof"?
I small, geeky subset of an
already small, geeky subset does not "through the roof" make, IMO. I don't even see fairly hardcore Mac types clamoring for this in any significant numbers.