Separating fact from fiction
The number of Apple users is not dwindling, in fact it is growing steadily. Apple just sold more Macs in the last quarter than it has in years, and more Macs than iPods, by 10,000 units or so.
Apple's overall market share, in comparisson to the rest of the market is little, but it is a growing platform that is as healthy as ever. Think about this: The Nintendo Gamecube has less of an overall worldwide ownership total than Macs, about 11 million units sold, and the Gamecube only costs $150.
Apple is doing fine, they log profits every quarter, they are winning the music war by more than a mile, and they are doing great things with their OS and hardware. Enough great things to keep the die-hards coming back and to get the people that are fed up with Windows.
It's working, slowly...but Apple's strategy is working. I do bet we will see more hit products though, which will help speed up the process of getting the attention of the "last straw" windows user.
"We are reviewing some 9,000 recent UNHCR referrals from Syria. We are receiving roughly a thousand new ones each month, and we expect admissions from Syria to surge in 2015 and beyond." - Anne C. Richard, Assistant Secretary, Bureau of Population, Refugees, and Migration
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