I hate the commercials too. But I do buy Axe from time to time, bouncing back between a couple of particular scents. I often get compliments from womens (known and unknown alike) on how good I smell when I've spritzed a little on, so why not?
But yes, the commercials are embarrassing as can be.
Off topic..."Lara Croft Tomb Raider 2" is on TBS right now...holy crap, is Ms. Jolie built like a house or what?!? 
Sorry...excuse me while I mop the drool.