A friend of mine had a conspiracy theory that suggested the fragrance market is in cahoots with the entertainment industry(TV, print, movies...etc.), the idea was that we tack on all these smells which hide our natural smells so that we are more susceptible to what the media dictates is or is not attractive/desirable, since it is easier to control images than smells.
Anyway, I agree about those ads, they are obnoxious and annoying, but they are damn effective, the whole body spray concept in general basically took off over night thanks to that advertising.
The other ads that annoy the hell out of me are the "I am man" burger ads, in fact, all around the "man" chest beating in advertising bothers me. Portraying men as stupid crude oafs that define fun with how many beers they've drank and how many titties they ogle. The "man laws" type stuff. It's childish and completely un-manly, imo.