As someone with his fingers in the IoT world (I wrote the SENSR specification), HomeKit is a layer of security over the ABSOLUTE SHITSHOW that is IOT.
Alexa and Google devices don't give a shit about security. Data is sent in the clear, and you bet they scrape every damned bit they have access to.
HomeKit creates end to end encrypted channels between devices in your system, and works hard to keep your ID private externally... which is why, in the era of monetized private data, companies didn't want to go to it. Alexa and Google let them sell that data at whim, HomeKit doesn't.
HomeKit is the *only* IoT protocol I'll allow in my house. The rest are simply nightmares.
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