What's really funny to me is that Apple still isn't the market leader (in terms of market share) in any of the markets they compete in:
Android sells more phones
Android sells more tablets
Android sells more watches
Windows sells more computers
Everyone else sells more speakers
Everyone else sells more TV thingies
Everyone else has more subscribers
Except for one:
They make the most money!
It's bananas that Apple is thought of as the "big dog" simply because of that one thing. It would be like if Apple sold exactly one iPhone for $2trillion. Would that suddenly make them the "big dog"?
But, yeah, if an iPhone ever goes boom on an airplane, get ready for some serious media-induced panic.