Maybe it is not possible to do in 30 seconds or in an ad spread?
That's why there are people like us, I have been able to convert many people to the Mac, simply by explaining all of the stuff you have mentioned.
I don't know what to say...The best Apple could do is just come out and cut the shit-art-ad act, and tout their superiority over Windows. If they did that, it would damage the brand image (of the cute and cutting edge,art-like computer firm) but it may make a dent in people's mindset. I dont know.
"We are reviewing some 9,000 recent UNHCR referrals from Syria. We are receiving roughly a thousand new ones each month, and we expect admissions from Syria to surge in 2015 and beyond." - Anne C. Richard, Assistant Secretary, Bureau of Population, Refugees, and Migration
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