<haze>Wuh? Apple is selling BMWs?</haze> Most. Expensive. Apple. Hardware. EVAR!
Now seriously, is this worth Apple's effort? How many BMW drivers (a subset of them no less) out there do they really need to switch?
Now Apple working with Honda, Toyota and Ford would be something to ring the town cloister about.
Screed ...No so much WWDC fever as much as "Hey, tomorrow's another Tuesday" achey...