or maybe they will use fancy code names for each of there models, catch phrases are way easier to remember and to market, then some numbers, maybe something along the lines of using say the zodiac signs as a naming scheme, it could go like so
PowerBook Aries
PowerMac Virgo
they were big on codenames back then were they not, i.e imac special edition, firewire, powerbook pismo, wallstreet, PowerMac sawtooth, maybe they would just use the development name in the full name,
just a thought, Apple is pretty good at marketing, its all about image
