View Single Post
Robo
Formerly Roboman, still
awesome
 
Join Date: Jul 2004
Location: Portland, OR
 
2009-05-06, 19:41

Quote:
Originally Posted by addabox View Post
What's the accent mark over the "a" in "Blak" trying to tell us? Do we pronounce it "bluh-yak"? "Blake"? "Blahrrrrrrrrkkkk"?
It's a nod to TaB, another Coke product with a similar typeface (and an accent over its "a"). At the time, Coke Blak was intended to be shelved next to "TaB energy," another upmarket specialty beverage.

Don't ask me how I know this stuff.

and i guess i've known it all along / the truth is, you have to be soft to be strong
  quote