That sounds reasonable to me. If you're a registered user on an under-warranty product, they'll loan you a basic MacBook Air (or mini?) with a credit card number (or even some sort of good faith cash deposit (that you get back, of course, once you return the loaner and get your Mac back).
But, as you say, I guess the hassle/risk they'd run into trying to do such a thing is bigger than I'm assuming. I could see it getting ugly and messy pretty quick if it wasn't handled/ran perfectly. Just the upkeep on those loaners might get into some real work.
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