Quote:
Originally Posted by Dorian Gray
One significant thing about the Watch is that Apple created a new and highly legible typeface for it. I am not a font geek, but it looks very different from anything I’ve seen on the iPhone – and drastically different from Apple’s currently favoured Helvetica. It has a huge x-height and feels vaguely like Frutiger (cue shoot-down from drewprops or 709!).
Kind of exciting to see a whole new typeface for this new product. I’m impressed by how much thinking has gone into this watch. It must have been a huge project at Apple.
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That's so funny, because as soon as I saw the word
WATCH in bold on the screen behind Tim, I said to myself, "Well
that's not right. wtf is up with that
C?"
I can't really put my finger on on. It's definitely on it's tippy toes without being condensed. Not a Trade Gothic or Univers, but 'round about that tree.