Technology demo at the Detroit airport.
"This category-defining technology, first debuted at CES in 2020, allows up to 100 customers to simultaneously see personalized content tailored to their unique journey on a single digital screen. Customers who opt in to the experience will see customized flight and wayfinding information. Each viewer will get a unique and personalized experience, even as they stand next to dozens of other viewers enjoying their own uniquely personalized experiences."
Video of it in action:
https://youtu.be/MddOWBJSDMw
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