People in the U.S. get screwed in part because they buy into the post-paid contract model. My phone is on Straight Talk where I purchased a one year service plan for $495. That comes out to just over $41 a month for unlimited talk, text and data.
I know the data truly isn't unlimited and some people have had issues with that but I'm an average user of no more than a 1 gig or so per month and to not have to sweat the details it is totally worth it for me.
I think cell companies are running out of levers to keep people on expensive post-paid plans.