I'm a big book fan but I think audiobooks need to be included in the discussion. EBooks are too close a replacement for the real thing, so the incremental value add currently looks low.
Audiobooks are quite different though - now we've moved away from Walkman cassette players, I've found there are certain topics I prefer to listen to rather than read (such as the recent Google books) and iTMS / Audible have an ever improving selection.
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