They are handling this situation in the same manner as Tylenol did with the cyanide scare, IMO. They've stopped sales of 8 models of cars, some their bread and butter models, in order to fix them before causing more problems.
I dont know how laissez faire they were about the issue before that California family died, that would be of interest to me. If they were like Ford/GM and had their actuaries calculating risk of lawsuit vs. Cost of recall, then Toyota needs to be publicly crucified.
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