To me Apple looks like Microsoft at the end of the Window Xp era. Lots of consumers with products, but the product lines are aging. Dumping down of stuff (Mac OS), with no hope of improving if it keeps going the way it is. Long term users leaving (people who have used Apple products since the 1980s), because it's getting dumbed down and cannot get the job done as a result.
Apple truly is a one trick pony right now, iPhone. Everything else is just a side show or add-on to them, and it shows.