I assume it’s to keep tabs on their users’ health while taking part in the latest Fuckwit Challenge du jour (gunpowder eating, Tabasco up the butthole, dancing in the freeway,, etc.)
PS - It’s harder than you think to come up with the above because most of my initial efforts were too close to things I can imagine morons actually doing. And I’d say there’s a 50/50 shot on the three things I made up becoming a thing before the year is out.
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