The easist thing apple could do is to allow Apple Records to put there Music on iTunes for free and keep the profits. This would be a huge hit with beatle fans. This would cost Apple in the short term but, more people would go on iTunes and by othere music so they would have alot more to gain in the long run. Apple could also have a Beatles editon iPod like the U2 one with the boxset incentive. I think this would get Apple records to be quite for a while. Becosue they could publish unheard songs and other things like movies too.
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