[Doxxic]

Originally Posted by http://www.appleinsider.com The Apple chief, however, would not get into detail about why O2 fit Apple's liking for the UK but not for other European countries. Similarly, he refused to comment on Apple's revenue share agreements with O2, but hinted that such agreements may actually go both ways. When asked whether Apple would share Wi-Fi iTunes Store revenues with carriers in the same way that carriers share service revenues with Apple, Jobs said, "We're not going to go into it, but if it's using the network you can conceptually imagine that it might make sense.

This would mean that carriers offering the iPhone have reasons to actively support the iTunes store. Carriers my use iTunes as a selling argument, and iTunes gifts as incentives. This might make Apple's position in relation to record companies a little stronger, once again...

Every time it appears that there's a lot more into these deals than it seems, at first sight!