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the truth behind Think Different


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the truth behind Think Different
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Franz Josef
Passing by
 
Join Date: Jan 2005
Location: London, Europe
 
2005-01-28, 12:11

http://www.macworld.co.uk/news/index.cfm?NewsID=10732
http://www.dailypennsylvanian.com/vn.../41f9f572eda62

You old timers may know the story anyway....
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BuonRotto
Not sayin', just sayin'
 
Join Date: May 2004
Location: Durham, NC
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2005-01-28, 13:19

Lee Clow of TWBA/Chiat Day was the guy behind the original 1984 ad campaign, and worked on Think Different when Jobs switched Apple back to Chiat Day's ad team. (Sculley switched away from Ciat Day the first time.) He was always a huge fan of the old Volkwagon Beetle ads from the 60's.

http://www.cheshiregroup.com/vw1960.html

The similarity between Think Small and Think Different is no coincidence.
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drewprops
Space Pirate
 
Join Date: May 2004
Location: Atlanta
 
2005-01-28, 14:49

REAL old-timers will recall the "THINK" campaign by IBM, which predated the Volkswagen campaign. That's the bedrock upon which the Volkswagen and Apple campaigns is built.
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Brad
Selfish Heathen
 
Join Date: May 2004
Location: Zone of Pain
 
2005-01-28, 15:45

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