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the truth behind Think Different

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the truth behind Think Different
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Franz Josef
Passing by
Join Date: Jan 2005
Location: London, Europe
2005-01-28, 12:11

You old timers may know the story anyway....
Not sayin', just sayin'
Join Date: May 2004
Location: Durham, NC
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2005-01-28, 13:19

Lee Clow of TWBA/Chiat Day was the guy behind the original 1984 ad campaign, and worked on Think Different when Jobs switched Apple back to Chiat Day's ad team. (Sculley switched away from Ciat Day the first time.) He was always a huge fan of the old Volkwagon Beetle ads from the 60's.

The similarity between Think Small and Think Different is no coincidence.
Space Pirate
Join Date: May 2004
Location: Atlanta
2005-01-28, 14:49

REAL old-timers will recall the "THINK" campaign by IBM, which predated the Volkswagen campaign. That's the bedrock upon which the Volkswagen and Apple campaigns is built.
Selfish Heathen
Join Date: May 2004
Location: Zone of Pain
2005-01-28, 15:45

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