[shatteringglass]

http://www.thinksecret.com/news/0508switch.html

Juicy Apple-related drama...

I wonder where they're going to go from here. A completely new campaign?

[sunrain]

*digs a bunker to hide in before 'scates gets here*

[Brad]

I wonder if it was "Steved" in a fit of old-fashioned rage.

[shatteringglass]

Yet once on set, the Switchers found themselves instructed to don clothes that bore little resemblance to what they had brought. "It was almost as if everyone had been 'Apple-fied'," one individual who had been selected for the campaign told Think Secret.

I guess Apple didn't want the switchers to look like they were still Windows users. (images of flannel and mullets come to mind...)

"Here, wear this green Gap vest. You'll match your iPod mini!"

[Kickaha]

Originally Posted by Brad I wonder if it was "Steved" in a fit of old-fashioned rage.

Or good taste.

Dunno... I wasn't too thrilled about a new Switch campaign. Been there, done that, got pilloried in the media.

[psmith2.0]

Good. Sounded like a boneheaded retread anyway, frankly.

The original Switch was such a lame, worthless undertaking...why use it for a springboard for more?



Now do something FRESH and CAPTIVATING and toot your horn a bit, you chuckleheads.

[InactionMan]

Shocking doings in the ad world! Oh my! I'm not going to go completely pscastes on Apple's advertising, but it's really baffling that a company as creative as Apple can't come up with a decent set of ads to sell their wares.

Though it's good they axed these ones, they sounded really embarrassing. They were probably worse than the iTunes/iPod ads that had average losers singing their favourite songs.

I'd still like Apple to post them on their switch though.