Passing by
Join Date: Jan 2005
Location: London, Europe
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http://www.macworld.co.uk/news/index.cfm?NewsID=10732
http://www.dailypennsylvanian.com/vn.../41f9f572eda62 You old timers may know the story anyway.... |
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Not sayin', just sayin'
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Lee Clow of TWBA/Chiat Day was the guy behind the original 1984 ad campaign, and worked on Think Different when Jobs switched Apple back to Chiat Day's ad team. (Sculley switched away from Ciat Day the first time.) He was always a huge fan of the old Volkwagon Beetle ads from the 60's.
http://www.cheshiregroup.com/vw1960.html The similarity between Think Small and Think Different is no coincidence. |
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Space Pirate
Join Date: May 2004
Location: Atlanta
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REAL old-timers will recall the "THINK" campaign by IBM, which predated the Volkswagen campaign. That's the bedrock upon which the Volkswagen and Apple campaigns is built.
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Selfish Heathen
Join Date: May 2004
Location: Zone of Pain
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Please don't start new threads simply linking to articles and offering no original content of your own. We have a policy against this in our Posting Guidelines to prevent spam and to help foster discussions about the material.
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The quality of this board depends on the quality of the posts. The only way to guarantee thoughtful, informative discussion is to write thoughtful, informative posts. AppleNova is not a real-time chat forum. You have time to compose messages and edit them before and after posting. |
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