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Apple's new long-term strategy: a better Windows?


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Apple's new long-term strategy: a better Windows?
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spotcatbug
Veteran Member
 
Join Date: May 2004
Location: Clayton, NC
 
2005-06-06, 16:40

I was just thinking about how this Intel transition might play out.

Suppose you end up being able to run your Windows software on OS X right out of the box. It sounds bad, because eventually, (as others have mentioned) developers won't write Mac-only software anymore. But, perhaps by that time, Apple won't care because people will prefer to run their Windows apps on OS X.

Would they be willing to compete directly with Microsoft like that?

Ugh.
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Corpus_Callosum
Member
 
Join Date: Feb 2005
 
2005-06-06, 17:08

Quote:
Originally Posted by spotcatbug
I was just thinking about how this Intel transition might play out.

Suppose you end up being able to run your Windows software on OS X right out of the box. It sounds bad, because eventually, (as others have mentioned) developers won't write Mac-only software anymore. But, perhaps by that time, Apple won't care because people will prefer to run their Windows apps on OS X.

Would they be willing to compete directly with Microsoft like that?
Steve Jobs and everyone inside of Apple knows for a fact that exactly 4 hours after the first true linux geek gets his hands on OS X x86, he will be running Windows apps on it by using Wine (or QEMU virtualizer, or through any number of other approaches). There is no stopping that train. Windows programs will be run on this platform from day 1.

There can be no doubt that this has been considered and factored into the strategy in some manner. The interesting question is whether Apple will support it or just ignore it. My money is on ignoring it in public and supporting it in private (e.g. Don't give Windows any public credibility, but help make things work for the people that need it).
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KillleriMac17
Member
 
Join Date: Jul 2004
Location: Taunton, Ma
 
2005-06-06, 17:12

another way to look at it, is, with using INTEL, no more cpu emulation in virtual pc... so apple will probably leave that up to microsoft, and they will jump at the chance, imagine, selling people windows on macs that run full speed and for full price(instead of OEM pricing)...
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Kickaha
Likes his boobies blue.
 
Join Date: May 2004
Location: Hell
 
2005-06-06, 17:53

Actually, look at it this way:

A developer can:
1) Use MS APIs, pull hair, target Windows and with WINE, Mac.
2) Use Cocoa, get to market sooner, target Mac.... and maybe we'll finally see Windows-Cocoa? Architecture issues will be gone, so... why not? Use the easier technology, get both Windows and Mac.

WINE = Red Box, btw. And Apple didn't even have to write the bloody thing. Brilliant.

Longhorn vs. MacOS X.
.NET vs. Cocoa.

All on the same hardware.

2007 is going to *INTERESTING* if nothing else.

My other brain is hung like a horse too.
#IRC isn't old school.
Old school is being able to say 'finger me' with a straight face.
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Voxapps
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Join Date: Mar 2005
Location: Upwind from Cupertino
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2005-06-06, 18:17

Apple may consider OS X on Intel to be a bargaining chip to ensure Microsoft continues making Office for MacOS. If Microsoft discontinues Office for MacOS, Apple could launch OS X for *all* Intel-based machines.

Nothing would kill mass-market (and potential business) acceptance of the Mac faster than losing native Office compatibility, but Microsoft would rather invest a relatively small amount in keeping Mac Office available than to see a another viable OS competitor on its platform.

You can never justify the cost of building a bridge by counting the number of people swimming across the river.
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