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Esquire's Augmented Reality is a reality


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Esquire's Augmented Reality is a reality
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Miko
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Join Date: Jul 2004
 
2009-11-10, 13:41

Not saying that print companies aren't hurting because the are, but Esquire's attempt to add an augmented reality feature to its periodicals to increase sales is looking pretty cool if only still a novelty at best, it's a damn cool one.

UPDATE: You'll have to download an app first to enjoy the AR goodness. Duh!
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Chinney
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Join Date: May 2004
Location: Ottawa, ON
 
2009-11-10, 20:07

I think it is more of a gimmick that you'd tire of pretty quickly.
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billybobsky
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Join Date: May 2004
Location: Inner Swabia. If you have to ask twice, don't.
 
2009-11-10, 20:31

i don't know anything about augmented reality on the esquire site, but the video of megan fox wasn't bad...
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