can't read sarcasm.
Join Date: Aug 2004
Location: Toronto, Canada
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Apple has garnered accolades for Tiger and the iPod is a worldwide phenomenum. But I'm sensing Apple needs one more "hit" to really make a dent in marketshare and mindshare.
Yesterday's revised iMacs were a great start...but ultimately it's still just a desktop (albeit the best looking one). A revised widescreen iBook this month might perk up a few eyebrows here, but it's still just a laptop. Perhaps it's the iPhone or a variation of it. Or maybe it's some integrated media system. But what I'm really getting at is the need of another homerun product that really puts Apple on the map. One that will give people no excuse to switch platforms. |
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Less than Stellar Member
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Maybe the hit is the mini. It'll take a bit of time for it to develop. (Remember the iPod's been out for almost 4 years.) I think we'll see the impact of the mini within 2 quarters.
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Veteran Member
Join Date: May 2004
Location: San Francisco, CA
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BANNED
I am worthless beyond hope. Join Date: Jul 2004
Location: Washington, DC
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People (that is, non-Mac, non-geek "civilians") are only beginning to realize that Apple still makes computers and that they actually work really well. Word is, too, that Apple's planning to do more Mac-centric commercials instead of all the iPod spots out there.
Tiger is the new hit, but nobody will realize it because they'll be paying attention to how well the computers themselves work. |
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Veteran Member
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On a sidenote - as far as the Shuffle - according to NPD it has 58% marketshare of flash-based MP3 players. That's also impressive. http://news.com.com/2060-10793_3-7332.html?tag=nefd.bl |
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Apple Historian
Join Date: May 2004
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Yarp
Join Date: May 2004
Location: Road Warrior
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There were some rumors over at .com pertaining to a new apple ad campaign. Supposedly geared to advertise their computers for a change. Personally, I think that a strong, persuasive ad campaign for the iMac g5 and the mac mini would greatly widen and expand the fabled 'halo' effect.
I don't think apple really needs another 'hit' as it were. They have been firing on all cylinders for nearly 3 years now. They just need to aggressively and thoroughly get the word out about all their other products. Some ad campaign that highlighted the fact that apple makes iPods and computers and that their computers are just as desirable as their iPods, could work wonders on their market share. I doubt apple will ever really escape the market share void, but I could easily see them rising to at least 5% in the next few years. |
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Banging the Bottom End
Join Date: Jun 2004
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See, I wanna know what Merrill Lynch is smoking though. They say Apple 'could sell 10 million computers in the US alone' this year. Apple sold just over 1 million computers last quarter. Roughly 40% or so of that million computers were sold outside the US. How are US sales going to go from ~600,000 per quarter to 2.5 million per quarter in US sales? Not only that but you'd still need to spread 1.9 million computers over the remaining 3 quarters meaning Apple would need to sell just over 3.1 million computers per quarter for the next 3 quarters in the US alone. If the 60/40 ratio stayed the same that would mean Apple would sell 5.167 million CPUs per quarter worldwide.
The numbers just don't make sense to me. |
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Selfish Heathen
Join Date: May 2004
Location: Zone of Pain
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Right. Apple hasn't seen figures like that, well, ever.
Take a peek at the graphs attached to this thread for some interesting historical data. |
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Banging the Bottom End
Join Date: Jun 2004
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Not only do Merrill's numbers not add up, wouldn't a doubling of market share suggest selling ~2 million CPUs per quarter? Even using total numbers that doesn't add up to 10 million (2x4=8 last I remember) and that's worldwide, not just US sales.
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Less than Stellar Member
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New Member
Join Date: Mar 2005
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reticulating your mom
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Ahh, Apple doesn't need another hit. They've done more innovation in the past 4 years than the PC industry has in the past 15. On paper, Apple clearly should have the upper hand. All they've been lacking this whole time is publicity. The average Mac-muggle knows what Windows XP is. OS X? No. Apple's current product line could send it through the roof if it was better advertised. Apple needs to advertise on television and in print a. OS X and b. its current Mac lineup. Those, done a la iPod commercial would boost sales (hence market share) tremendously. I don't know why they've been too bashful to start doing so already.
Anyone here with good Motion/Final Cut skills wanna design a mac commercial for Apple? You ask me for a hamburger. |
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BANNED
I am worthless beyond hope. Join Date: Jul 2004
Location: Washington, DC
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The only way that I could think of Apple to truly show off OSX is to show those things and how easily they're done, and this can't really be done without a whole range of commercials. |
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